Ana Bilandzic

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Ana Bilandzic

PhD Candidate

BSc. Business Administration and Economics, University of Passau, Germany

MSc. Business Administration, Philipps-University, Marburg, Germany


Ana is a researcher in the realm of creativity and idea generation for innovation and a PhD candidate with the Urban Informatics Research Lab. Her background is in Market-based Management and Innovation and Information. She received her Bachelor of Science degree in Business Administration and Economics from the University of Passau, Germany, and her Master of Science in Business Administration from the Philipps-University Marburg, Germany. During her studies, she gained industry experience in several internships and student jobs. She worked in (online) marketing, brand management and web design for a publishing house, a lingerie designer and manufacturer, and a charter company respectively.


Research interests

  • Innovation (in the broader sense)
  • Creativity and Idea Generation
  • Leisure Activities (e.g. travel, fun, lifestyle)
  • Built Environment (e.g. co-working spaces) and Environmental Psychology
  • Mental and psychophysiological states (e.g. flow)




PhD Research: The New Innovators: Lifestyle, Travel, Coworking, and Fun – Understanding the Link between Idea Generation and Leisure Activities as a Factor in Innovation

In the age of the Internet remote working is becoming a “game changer.” Employees work from home, coworking spaces or even from their travel destinations. This new working attitude suggests a change in people’s lifestyle that allows individuals to be in a more casual environment. We know great innovations were inspired in casual environments, e.g. Newton was sitting under an apple tree when he discovered the laws of gravity and Archimedes was taking a bath when he understood the law of equilibrium of fluids. These examples provide the inspiration for this thesis in its focus on the casual environment in which creative ideas happen.

This PhD study aims to understand and investigate the building bridge of the casual environments as a precursor of innovation, and how they contribute to new creative and innovative idea generation in a case study approach. Rather than jumping on the innovation process itself, Ana focuses on the step prior to the innovation process. This PhD will contribute to the literature of and understanding of innovation in terms of identifying its precursors.